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predictive analytics health insurance

Predictive Analytics in Insurance Industry

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The application of Predictive Analytics in Insurance to the core insurance functions of marketing, underwriting and claims can provide meaningful benefits to insurers. The greater availability of data, technological advances, and pressure to maintain competitive advantage has seen insurers leverage predictive analytics to make informed decisions.   Marketing: Increasing Hit and Retention Ratio Predictive Analytics in Insurance Industry can be used to market insurance products and services more efficiently. Let’s examine this from the context of a hit ratio, a...
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